The Safdar Group is a boutique digital agency serving non-profits and causes.  Our core expertise lies in marathon creative and the analytics to measure your online effectiveness.

Analytics services for nonprofits and causes

Our analytics lead, Shabbir Imber Safdar, is a digital data analyst who has passed the extremely rigorous Digital Analytics Association Analyst certification.  He helps organizations deploy and audit their analytics installations and their internal analytics processes.   For long-term clients he assists in gathering data and doing statistical studies when the data suggests insights may be learned by studying an issue more closely.

Marathon creative services for nonprofits and causes

Our production lead, Sarah Imber Safdar, is a content strategist and product manager.  She has created and executed multi-day digital film shoots for both broadcast and online, major year long editorial plans, infographics series, and even a political advocacy comic book.

What do you mean when you say “marathon creative services”?   The Safdar Group doesn’t do one-off projects, like a single infographic or a single video.  We study ways to connect with your audience and then create ideas that can be executed multiple times to engage your audience over the long term.  Whether it’s a video series, an infographic series, or a full editorial calendar, we create ideas that connect with your audience long-term, because keeping your supporters engaged is a marathon endeavor.

Sarah’s work has won several awards for the firm’s clients.

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