I love to write, and I love to teach. And I’m a passably good writer. So my contribution to the world is to take what I know about analytics and write it down with as close to step by step instructions as possible. When I first started doing this, a little voice in the back of my head said, “All you’re doing is giving people enough information so that they won’t have to hire you.”
Contrary to my suspicions, I haven’t been short of work ever since. It turns out that the reason a lot of organizations don’t have analytics programs is that they don’t have that sort of leadership within the organization, or a person with the right sort of mindset and marketing experience to make it a priority. So I can tell you a great deal about how to setup your analytics program and you will still probably need my help. At least, that’s why I still appear to put food on the table.
- “The 7 Deadly Sins Of Nonprofit Web Redesign” by Shabbir Imber Safdar
- “3 Fundraising Metrics For Your Nonprofit Website” by Shabbir Imber Safdar
- “Is Your Nonprofit Facebook Page Worth It? Measurements And Analytics” by Shayna Englin and Shabbir Imber Safdar